The Nothing Cellphone (2) bought official in July final yr, and so you could have been anticipating its successor to indicate up in a number of weeks’ time. However you would be flawed, because it seems. The dearth of latest leaks relating to a Cellphone (3) was really foreshadowing.
Right now Nothing founder and CEO Carl Pei outright introduced the truth that the Nothing Cellphone (3) is barely going to launch in 2025. That is a fairly large delay in comparison with the standard high-end smartphone yearly refresh cycle, and if you happen to’re questioning why Nothing selected this path, it is all about – look forward to it – AI.
There’s been a number of hype round AI. Some nice, some complicated. It’s nice to see new firms rethinking the person expertise and type elements. Nonetheless, there isn’t a doubt that smartphones will stay the principle client AI type issue for the foreseeable future. With over 4… pic.twitter.com/ERJc7xhwBa
— Carl Pei (@getpeid) June 5, 2024
As a substitute of launching the cellphone subsequent month and trumpeting AI options left and proper, like most firms appear to do these days, Nothing is taking its candy time so as to “redefine the person interface to allow a extremely customized and dynamic person expertise as AI is built-in at a system degree throughout smartphones”.
The video above has extra particulars and consists of phrases like “post-app world” (a number of instances even), which sounds to us about as buzzwordy as “AI”, regardless of Pei beginning off by throwing some delicate shade at rivals desirous to “AI” every part. However anyway, Nothing desires to “construct a bridge” from at present’s app-based world to tomorrow’s “post-app world” or one thing like that.
Both means, this announcement apparently serves as Nothing throwing its hat into the buyer AI race, no matter which means. If we had been of the skeptical variety, we might assume gross sales of the Nothing Cellphone (2) had been far beneath expectations and the Nothing Cellphone (2a) is way more of a hit for the corporate, so it did not wish to threat launching a Cellphone (3) that will do equally to the Cellphone (2) by way of gross sales.
Whereas this fashion, if within the subsequent yr it does give you some fascinating UI improvements, “bridging” AI with apps or no matter, then the Cellphone (3) might really change into a success. Subsequent yr. However hey, that is simply us speculating, be happy to grasp no matter you may from this non-announcement announcement.