Apple makes a few of the most memorable video adverts nevertheless it received numerous unhealthy rep for its newest iPad Professional advert. The video reveals a plethora of artistic instruments and devices being crushed by a hydraulic press with an iPad Professional rising on the finish. The advert brought on backlash on social media which led Apple subject an official assertion response.
Creativity is in our DNA at Apple, and it’s extremely vital to us to design merchandise that empower creatives everywhere in the world. Our aim is to at all times have fun the myriad of how customers specific themselves and convey their concepts to life by iPad. We missed the mark with this video, and we’re sorry. – Tor Myhren, Apple VP of Advertising Communications
The “Crush!” advert remains to be obtainable on Apple’s official YouTube channel however Apple confirmed it is not going to air on TV.
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