The smartphone market in India is booming – Counterpoint stories shoppers are shifting in direction of extra premium fashions as shoppers search for telephones that may sport, run AI and seize increased high quality photographs. Inexpensive financing schemes and trade-in gives are additionally driving the transfer to pricier tiers.
The premium smartphone phase (>₹30,000) has reached its highest-ever share by quantity at 20%. Trying on the share by worth, this phase accounts for 51% – that’s to say that greater than half the cash spend on smartphones in India are spend on a premium system.
5G adoption continues to climb and the shipments of 5G handsets has reached a brand new peak of 71%. This, in fact, is expounded to the expansion of the premium phase.
particular person manufacturers, vivo claimed the #1 spot for the primary time in its historical past – that is by quantity of telephones shipped for the quarter. Leading edge 5G tech and spectacular cameras are what propelled vivo to the highest.
Nevertheless, taking a look at share by worth, Samsung continues to steer the market. The typical promoting worth (ASP) for a Galaxy cellphone is increased than ever at round $425. This is because of robust gross sales of the Galaxy S24 sequence (with generative AI singled out as a promoting level), the improved Galaxy A-series is doing very nicely too.
Apple has one thing to have a good time too, a record-setting quarter within the premium phase because of robust gross sales of the iPhone 15 sequence, particularly by means of offline shops. Apple leads the premium phase when it comes to each worth and quantity.
A number of different worthy mentions – Nothing was the fastest-growing model with a 144% improve over final 12 months (the Nothing Telephone (2a) is a success), Motorola’s shipments are up 58% 12 months on 12 months (analysts spotlight Moto’s materials decisions and Android UI), Xiaomi shipments are up 28% 12 months on 12 months (sufficient to safe second place by quantity).
Additionally, MediaTek stays the dominant chipset provider for telephones bought in India with a 53% share, although Qualcomm stands out within the premium phase with a 35% share.