Smartphone activations within the US are seeing the bottom share of iPhones in six years, in keeping with information from Shopper Intelligence Analysis Companions (CIRP). The analysts report the numbers every quarter however use a 12-month interval to get rid of seasonality (iPhone gross sales are at all times the weakest simply earlier than the brand new era launches and the strongest simply after).

For many of 2023, Apple held regular at round 40%. Nonetheless, it share started to slide on the finish of the yr and is now all the way down to 33% at first of 2024.

CIRP compares this to 6 years in the past when it wasn’t simply an Android-iOS duopoly, however Home windows Cellphone and even BlackBerry OS units have been nonetheless hanging on. Now, it’s simply Android on the opposite facet of the fence.

CIRP: iPhone market share within the US over the previous couple of years

The analysts level to adjustments within the smartphone market – telephones prices extra, however last more. That is each when it comes to sturdiness, in addition to when it comes to upgrades for the reason that charge of revolutionary new options has slowed down.

The transfer away from carrier-subsidized telephones has additionally inspired patrons to carry onto their outdated telephones for longer. These elements are affecting Apple telephones barely greater than Androids, in keeping with CIRP.

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