Ever since ChatGPT burst onto the floor in 2022, synthetic intelligence (AI) has turn into a red-hot matter. There have been limitless debates on whether or not the alternatives which have arisen courtesy of AI outweigh the obstacles raised by this new expertise. However, this dilemma hasn’t stopped massive tech firms from investing in it. From AI chatbots to instruments that can be utilized for varied functions together with picture technology, and code interpretation, we have already seen mass adoption of AI. It has even reached smartphones, with Google and Samsung rolling out smartphones with a number of AI options. Nonetheless, Apple, the world’s high smartphone maker, has stayed aloof from it up to now, however not anymore! A brand new report suggests Apple has been quietly making acquisitions, workers hires and rising its funding to bolster its AI capabilities.
Apple’s AI push
In response to a Monetary Occasions report, analysis from PitchBook reveals that the Cupertino-based tech large has been busy buying AI startups. The truth is, it has acquired 21 startups since 2017, which is greater than any of its massive tech rivals. Its most up-to-date acquisition was simply final yr when it took over an AI-powered video compression maker known as WaveOne.
Daniel Ives at Wedbush Securities advised FT, “I might be shocked if they do not do a sizeable AI deal this yr, as a result of there’s an AI arms race occurring, and Apple shouldn’t be going to be on the surface wanting in”.
Morgan Stanley analysts say that Apple has additionally been organizing hirings within the AI subject, with most of its job postings involving “Deep Studying”.
As per Mark Gurman, Apple’s AI efforts are reportedly being led by two of its Senior Vice Presidents contained in the Cupertino-based tech large – John Giannandrea and Craig Federighi. Each the VPs are being termed as “govt sponsors” of the AI push, whereas Eddie Cue, Apple’s head of Companies, has additionally gotten concerned. For the unaware, Giannadrea led Google Search and AI earlier than becoming a member of Apple in 2018.
Whereas Giannandrea’s group is engaged on growing an AI system and utilizing Siri to implement it, Federighi’s group is the one actively attempting to include generative AI options into iOS 18. As a part of the efforts to make groundbreaking improvements in AI, Apple is reportedly trying to spend a staggering $1 billion a yr on it.
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