For UX researchers and designers, our journey doesn’t finish with meticulously gathered information or well-crafted design ideas saved on our laptops or within the cloud. Our true impression lies in successfully speaking analysis findings and design ideas to key stakeholders and securing their buy-in for implementing our user-centered options. That is the place persuasion and communication idea grow to be highly effective instruments, empowering UX practitioners to bridge the hole between analysis and motion.
I shared a framework for conducting UX analysis in my earlier article on infusing communication idea and UX. On this article, I’ll give attention to communication and persuasion concerns for presenting our analysis and design ideas to key stakeholder teams.
A Phrase On Persuasion: Guiding Understanding, Not Manipulation
UX professionals can strategically use persuasion strategies to show complicated analysis outcomes into clear, sensible suggestions that stakeholders can perceive and act on. It’s essential to keep in mind that persuasion is about serving to folks perceive what to do, not tricking them. When stakeholders see the worth of designing with the person in thoughts, they grow to be robust companions in creating services and products that actually meet person wants. We’re not making an attempt to control anybody; we’re making an attempt to verify our concepts get the eye they deserve in a busy world.
The Hovland-Yale Mannequin Of Persuasion
The Hovland-Yale mannequin, a framework for understanding how persuasion works, was developed by Carl Hovland and his group at Yale College within the Nineteen Fifties. Their analysis was impressed by World Battle II propaganda, as they needed to determine what made some messages extra convincing than others.
Within the Hovland-Yale mannequin, persuasion is known as a course of involving the Impartial variables of Supply, Message, and Viewers. The weather of every issue then result in the Viewers having inner mediating processes across the matter, which, if impartial variables are robust sufficient, can strengthen or change attitudes or behaviors. The interaction of the inner mediating processes results in persuasion or not, which then results in the observable impact of the communication (or not, if the message is ineffective). The mannequin proposes that if these parts are fastidiously crafted and utilized, the supposed change in perspective or conduct (Impact) is extra probably to achieve success.
The diagram under helps determine the components of persuasive communication. It exhibits what you possibly can management as a presenter, how folks take into consideration the message and the impression it has. If completed properly, it might probably result in change. I’ll focus completely on the impartial variables within the far left facet of the diagram on this article as a result of, theoretically, that is what you, as the surface supply making a persuasive message, are in charge of and, if completed properly, would result in the suitable mediating processes and desired observable results.
Efficient communication can reinforce at the moment held positions. You don’t all the time want to alter minds when presenting analysis; a lot of what we discover and current would possibly align with at the moment held beliefs and help actions our stakeholders are already contemplating.
Through the years, researchers have explored the usefulness and limitations of this mannequin in varied contexts. I’ve supplied an inventory of citations on the finish of this text in case you are excited by exploring educational literature on the Hovland-Yale mannequin. Reflecting on a few of the analysis findings will help form how we create and ship our persuasive communication. Some constant from academia spotlight that:
- Supply credibility considerably influences the acceptance of a persuasive message. A high-credibility supply is extra persuasive than a low-credibility one.
- Messages which are logically structured, clear, and comparatively concise usually tend to be persuasive.
- An viewers’s perspective change can be depending on the channel of communication. Mass media is discovered to be much less efficient in altering attitudes than face-to-face communication.
- The viewers’s preliminary perspective, intelligence, and shallowness have a big function within the persuasion course of. Analysis means that people with excessive intelligence are usually extra immune to persuasion efforts, and people with average shallowness are simpler to steer than these with low or excessive shallowness.
- The impact of persuasive messages tends to fade over time, particularly if delivered by a non-credible supply. This implies a necessity to bolster even efficient messages frequently to keep up an impact.
I’ll cowl the impression of every of those bullets on UX analysis and design shows within the related sections under.
It’s necessary to notice that whereas the Hovland-Yale mannequin supplies invaluable perception into persuasive communication, it stays a simplification of a posh course of. Precise perspective change and decision-making will be influenced by a large number of different elements not coated on this mannequin, like emotional states, group dynamics, and extra, necessitating a multi-faceted method to persuasion. Nevertheless, the mannequin supplies a manageable framework to strengthen the communication of UX analysis findings, with a give attention to parts which are inside the management of the researcher and product group. I’ll break down the method of presenting findings to varied audiences within the following part.
Let’s transfer into making use of the fashions to our work as UX practitioners with a give attention to how the mannequin applies to how we put together and current our findings to varied stakeholders. You’ll be able to reference the diagram above as wanted as we transfer by the Impartial variables.
Making use of The Hovland-Yale Mannequin To Presenting Your UX Analysis Findings
Let’s break down the important thing components of the Hovland-Yale mannequin and see how we are able to use them when presenting our UX analysis and design concepts.
Supply
Revised: The Hovland-Yale mannequin stresses that the place a message comes from tremendously impacts how plausible and efficient it’s. Analysis exhibits {that a} convincing supply must be seen as reliable, knowledgeable, and reliable. In UX analysis, this supply is normally the researcher(s) and different UX group members who current findings, recommend actions, lead workshops, and share design concepts. It’s essential for the UX group to construct belief with their viewers, which regularly contains customers, stakeholders, and designers.
You’ll be able to display and strengthen your credibility all through the analysis course of and as soon as once more when presenting your findings.
How Can You Make Your self Extra Credible?
It is best to begin constructing your experience and credibility earlier than you even end your analysis. Typically, stakeholders could have already shaped an opinion about your work earlier than you even stroll into the room. Listed below are a few methods to spice up your status earlier than or in the beginning of a undertaking:
Case Research
A well-written case research about your previous work will be an effective way to point out stakeholders the advantages of user-centered design. Make sure that your case research match what your stakeholders care about. Don’t simply inform an fascinating story; inform a narrative that issues to them. Perceive their priorities and tailor your case research to point out how your UX work has helped obtain objectives like increased ROI, happier prospects, or decrease turnover. Share these case research as a doc earlier than the undertaking begins so stakeholders can evaluation them and get a optimistic impression of your work.
Thought Management
Sharing insights and experience that your UX group has developed is one other technique to construct credibility. This sort of “thought management” can set up your group because the specialists in your area. It could actually take many varieties, like weblog posts, articles in trade publications, white papers, shows, podcasts, or movies. You’ll be able to share this content material in your web site, social media, or straight with stakeholders.
For instance, should you’re about to begin a undertaking on gathering buyer suggestions, share any related articles or guides your group has created along with your stakeholders earlier than the undertaking kickoff. In case you are about to begin creating a voice of the shopper program and also you occur to have Victor or Dana in your group, share their article on making a VoC to your group of stakeholders previous to the kickoff assembly. [Shameless self-promotion and a big smile emoji].
You can even construct credibility and belief whereas discussing your analysis and design, each through the undertaking and once you current your ultimate outcomes.
Enterprise Objectives Alignment
To essentially join with stakeholders, ensure that your UX objectives and the corporate’s enterprise objectives work collectively. All the time tie your analysis findings and design concepts again to the larger image. This implies displaying how your work can have an effect on issues like buyer happiness, extra gross sales, decrease prices, or different necessary enterprise measures. You’ll be able to even work with stakeholders to determine which measures matter most to them. Once you current your designs, level out how they’ll assist the corporate attain its objectives by good UX.
Trade Benchmarks
Nowadays, it’s simpler to seek out information on how different firms in your trade are doing. Use this to your benefit! Evaluate your findings to those benchmarks and even to your opponents. This will help stakeholders really feel extra assured in your work. Present them how your analysis matches in with trade developments or the way it uncovers new methods to face out. Once you discuss your designs, spotlight the way you’ve used trade finest practices or made modifications primarily based on what you’ve realized from customers.
Methodological Transparency
Be open and sincere about how you probably did your analysis. This exhibits you understand what you’re doing and you can be trusted. For instance, should you had been wanting into why fewer individuals are renewing their subscriptions to a health app, clarify the way you deliberate your analysis, who you talked to, the way you analyzed the information, and any challenges you confronted. This transparency helps folks settle for your analysis outcomes and builds belief.
Growing Credibility By Design Ideas
Listed below are some particular methods to make your design ideas extra plausible and reliable to stakeholders:
Floor Your self in Analysis. You’ve completed the analysis, so use it! Make sure that your design choices are primarily based in your findings and person information. Once you current, spotlight the information that helps your selections.
Go Past Mockups. It’s useful for stakeholders to see your designs in motion. Static mockups are a very good begin, however strive creating interactive prototypes that present how customers will transfer by and use your design. That is particularly necessary should you’re creating one thing new that stakeholders might need hassle visualizing.
Consumer Quotes and Testimonials. Embrace quotes or tales from customers in your presentation. This makes the method extra private and exhibits that you just’re centered on person wants. You need to use these quotes to clarify particular design selections.
Earlier than & After Impression. Use visuals or person journey maps to point out how your design answer improves the person expertise. In the event you’ve mapped out the present person journey or documented current issues, present how your new design fixes these issues. Don’t go away stakeholders guessing about your design selections. Briefly clarify why you made key choices and the way they assist customers or obtain enterprise objectives. It is best to have analysis and stakeholder enter to again up your choices.
Present Your Course of. When presenting a extra developed idea, present the work that led as much as it. Don’t simply share the ultimate product. Embrace early sketches, wireframes, or easy prototypes to point out how the design advanced and the reasoning behind your selections. That is particularly useful for executives or stakeholders who haven’t been concerned in the entire course of.
Be Open to Suggestions and Iteration. Work along with stakeholders. Present that you just’re open to their suggestions and clarify how their enter will help you enhance your designs.
A lot of what I’ve coated above are additionally basic finest practices for presenting. Bear in mind, these are simply ideas. You don’t have to make use of each single one to make your shows extra persuasive. Strive various things, see what works finest for you and your stakeholders, and have enjoyable with it! The purpose is to construct belief and credibility along with your UX group.
Message
The Hovland-Yale mannequin, together with most different communication fashions, means that what you talk is simply as necessary as the way you talk it. In UX analysis, your message is normally your insights, information evaluation, findings, and suggestions.
I’ve touched on this within the earlier part as a result of it’s exhausting to separate the supply (who’s speaking) from the message (what they’re saying). For instance, constructing belief entails being clear about your analysis strategies, which is a part of your message. So, a few of what I’m about to say would possibly sound acquainted.
For this text, let’s outline the message as your analysis findings and all the pieces that goes with them (e.g., what you say in your presentation, the slides you employ, different media), in addition to your design ideas (the way you present your design options, together with drawings, wireframes, prototypes, and so forth).
The Hovland-Yale mannequin says it’s necessary to make your message straightforward to know, related, and impactful. For instance, as an alternative of simply saying,
“30% of customers discovered the signup course of troublesome.”
you might say,
“30% of customers struggled to enroll as a result of the method was too sophisticated. This might result in fewer renewals. Making the signup course of simpler may improve renewals and enhance the general expertise.”
Storytelling can be a robust technique to get your message throughout. Weaving your findings right into a narrative helps folks join along with your information on a human stage and bear in mind your key factors. Utilizing actual quotes or tales from customers makes your presentation much more compelling.
Listed below are another suggestions for delivering a persuasive message:
- Follow Makes Good
Rehearse your presentation. It will enable you to easy out any tough spots, anticipate questions, and really feel extra assured. - Anticipate Considerations
Take into consideration any objections stakeholders might need and be prepared to handle them with information. - Welcome Suggestions
Encourage open dialogue throughout your presentation. Hearken to what stakeholders should say and present that you just’re keen to adapt your suggestions primarily based on their issues. This builds belief and makes everybody really feel like they’re a part of the method. - Comply with By is Key
After your presentation, ship a transparent abstract of the details and motion objects. This exhibits you’re skilled and makes it straightforward for stakeholders to refer again to your findings.
When presenting design ideas, it’s necessary to inform, not simply present, what you’re proposing. Stakeholders won’t have a deep understanding of UX, so simply displaying them screenshots won’t be sufficient. Use person tales to stroll them by the redesigned expertise. This helps them perceive how customers will work together along with your design and what advantages it can convey. Static screens present the “what,” however person tales reveal the “why” and “how.” By specializing in the person journey, you possibly can display how your design solves issues and improves the general expertise.
For instance, should you’re suggesting modifications to the search bar and including tooltips, you might say:
“Think about a person lands on the homepage and sees the brand new, bigger search bar. They enter their search time period and get outcomes. In the event that they see an unfamiliar instrument or a brand new motion, they’ll hover over it to see a quick description.”
Listed below are another methods to make your design ideas clearer and extra persuasive:
- Clear Design Language
Use a constant and visually interesting design language in your mockups and prototypes. This exhibits professionalism and a spotlight to element. - Accessibility Finest Practices
Make sure that your design is accessible to everybody. This exhibits that you just care about inclusivity and user-centered design.
One ultimate notice on the message is that analysis has discovered the probability of an viewers’s perspective change can be depending on the channel of communication. Mass media is discovered to be much less efficient in altering attitudes than face-to-face communication. Distributed groups and distant workers can make use of a number of methods to compensate for any potential impression discount of asynchronous communication:
- Interactive Parts
Incorporate interactive parts into shows, akin to polls, quizzes, or clickable prototypes. This could improve engagement and make the expertise extra dynamic for distant viewers. - Video Summaries
Create quick video summaries of key findings and suggestions. This provides a private contact and will help convey nuances that may be misplaced in textual content or static slides. - Digital Q&A Classes
Schedule devoted digital Q&A classes the place stakeholders can ask questions and have interaction in discussions. This permits for real-time interplay and clarification, mimicking the advantages of face-to-face communication. - Comply with-up Communication
Actively comply with up with stakeholders after they’ve reviewed the supplies. Provide to debate the content material, reply questions, and collect suggestions. This demonstrates a dedication to communication and will help solidify key takeaways.
Framing Your Message for Most Impression
The way in which you body a difficulty can tremendously affect how stakeholders see it. Framing is a persuasion method that may assist your message resonate extra deeply with particular stakeholders. Primarily, you need to body your message in a means that aligns along with your stakeholders’ attitudes and values and presents your answer as the following logical step. There are a lot of assets on how you can body messages, as this method has been used typically in public security and public well being analysis to encourage conduct change. This text discusses making use of framing strategies for digital design.
You can even body points in a means that motivates your stakeholders. For instance, as an alternative of calling usability points “issues,” I prefer to name them “alternatives.” This emphasizes the potential for enchancment. Let’s say your analysis on a hospital web site finds that the appointment reserving course of is complicated. You might body this as a possibility to enhance affected person satisfaction and perhaps even cut back name middle quantity by creating an easier on-line reserving system. This fashion, your answer is a win-win for each sufferers and the hospital. Highlighting the optimistic outcomes of your proposed modifications and utilizing language that focuses on enterprise advantages and person satisfaction could make a giant distinction.
Viewers
Understanding your viewers’s objectives is crucial earlier than embarking on any analysis or design undertaking. It serves as the inspiration for tailoring content material, supporting decision-making processes, making certain readability and focus, enhancing communication effectiveness, and establishing metrics for analysis.
One particular side to contemplate is securing buy-in from the product and supply groups previous to starting any analysis or design. With out their funding within the outcomes and enter on the method, it may be difficult to seek out stakeholders who see worth in a undertaking you created in a vacuum. Participating with these groups early on helps align expectations, foster collaboration, and make sure that the analysis and design efforts are knowledgeable by the group’s goals.
When you’ve recognized your key stakeholders and secured buy-in, you need to then Map the Resolution-Making Course of or perceive the decision-making course of your viewers goes by, together with the ache factors, concerns, and influencing elements.
- How are choices made, and who makes them?
- Is it group consensus?
- Are there key voices that overrule all others?
- Is there even a call to be made in regard to the work you’ll do?
Understanding the decision-making course of will allow you to supply the required data and help at every stage.
Lastly, previous to participating in any work, set clear goals along with your key stakeholders. Your UX group must collaborate with the product and supply groups to ascertain clear goals for the analysis or design undertaking. These goals ought to align with the group’s objectives and the viewers’s wants.
By understanding your viewers’s objectives and involving the product and supply groups from the outset, you possibly can create analysis and design outcomes which are related, impactful, and aligned with the group’s goals.
Because the supply of your message, it’s your job to know who you’re speaking to and the way they see the problem. Completely different stakeholders have totally different pursuits, objectives, and ranges of information. It’s necessary to tailor your communication to every of those views. Regulate your language, what you emphasize, and the complexity of your message to fit your viewers. Technical jargon may be wonderful for technical stakeholders, nevertheless it may alienate these with out a technical background.
Viewers Traits: Know Your Stakeholders
Bear in mind, your viewers’s current opinions, intelligence, and shallowness play a giant function in how persuasive you will be. Analysis suggests that individuals with increased intelligence are usually extra immune to persuasion, whereas these with average shallowness are simpler to steer than these with very low or very excessive shallowness. Understanding your viewers is essential to giving a persuasive presentation of your UX analysis and design ideas. Tailoring your communication to handle the precise issues and pursuits of your stakeholders can considerably improve the impression of your findings.
To really know your viewers, you want details about who you’ll be presenting to, and the extra you understand, the higher. On the very least, you need to determine the totally different teams of stakeholders in your viewers. This might embrace designers, builders, product managers, and executives. If attainable, attempt to study extra about your key stakeholders. You might interview them in the beginning of your course of, or you might give them a brief survey to gauge their attitudes and behaviors towards the world your UX group is exploring.
Then, your UX group must resolve the next:
- How are you going to finest preserve all stakeholders engaged and knowledgeable because the undertaking unfolds?
- How will your presentation or ideas enchantment to totally different pursuits and roles?
- How are you going to finest encourage dialogue and decision-making with the totally different stakeholders current?
- Do you have to maintain separate shows due to the wide selection of stakeholders you could share your findings with?
- How will you prioritize data?
Your solutions to the earlier questions will enable you to give attention to what issues most to every stakeholder group. For instance, designers may be extra excited by usability points, whereas executives would possibly care extra concerning the enterprise impression. In the event you’re presenting to a blended viewers, embrace a mixture of data and be prepared to spotlight what’s related to every group in a means that grabs their consideration. Adapt your communication type to match every group’s preferences. Present technical particulars for builders and emphasize person expertise advantages for executives.
Instance
Let’s say you probably did UX analysis for a cellular banking app, and your viewers contains designers, builders, and product managers.
Designers:
- Give attention to: Design-related findings like what customers want within the interface, navigation issues, and ideas for the visible design.
- The right way to talk: Use visuals like heatmaps and person journey maps to point out design challenges. Speak about how fixing these points could make the general person expertise higher.
Builders:
- Give attention to: Technical stuff, like efficiency issues, bugs, or challenges with constructing the app.
- The right way to talk: Share code snippets or technical particulars concerning the issues you discovered. Focus on attainable options that the builders can really construct. Be lifelike about how a lot work it can take and be prepared to speak a few “minimal viable product” (MVP).
Product Managers:
- Give attention to: Findings that have an effect on how customers have interaction with the app, how lengthy they preserve utilizing it, and the general enterprise objectives.
- The right way to talk: Use numbers and information to point out how UX enhancements will help the enterprise. Clarify how the analysis and your concepts match into the product roadmap and long-term technique.
The Impact (Impression)
The tip purpose of presenting your findings and design ideas is to get key stakeholders to take motion primarily based on what you realized from customers. Make sure that the impression of your analysis is crystal clear. Speak about how your findings relate to enterprise objectives, buyer happiness, and market success (if these are related to your product). Recommend clear, actionable subsequent steps within the type of design ideas and encourage suggestions and collaboration from stakeholders. This builds pleasure and will get folks invested. Make sure that to reply any questions and ask for extra suggestions to point out that you just worth their enter. Bear in mind, stakeholders play a giant function within the product’s future, so getting them concerned will increase the worth of your analysis.
The Name to Motion (CTA)
Your viewers must know what you need them to do. Finish your presentation with a powerful name to motion (CTA). However to do that properly, you could be clear on what you need them to do and perceive any limitations they could have.
For instance, should you’re presenting to the CEO, tailor your CTA to their priorities. Give attention to the return on funding (ROI) of user-centered design. Present how your suggestions can improve gross sales, enhance buyer satisfaction, or give the corporate a aggressive edge. Use clear visuals and clarify how person wants translate into enterprise advantages. Finish with a powerful, action-oriented assertion, like
“Let’s arrange a gathering to debate how we are able to implement these user-centered design suggestions to succeed in your strategic objectives.”
In the event you’re presenting to product managers and enterprise unit leaders, give attention to the enterprise objectives they care about, like growing income or decreasing buyer churn. Clarify your analysis findings when it comes to ROI. For instance, a powerful CTA may very well be:
“Let’s check out the redesigned checkout course of and purpose for a ten% improve in conversion charges subsequent quarter.”
Bear in mind, the results of persuasive messages can fade over time, particularly if the supply isn’t seen as credible. This implies you could preserve reinforcing your message to keep up its impression.
Understanding Limitations and Addressing Considerations
Persuasion is about guiding understanding, not tricking folks. Be upfront about any limitations your viewers might need, like finances constraints or restricted improvement assets. Anticipate their issues and handle them in your CTA. For instance, you might say,
“I do know implementing the complete redesign would possibly want extra assets, so let’s prioritize the high-impact modifications we present in our analysis to enhance the checkout course of inside our present finances.”
By contemplating each your required consequence and your viewers’s perspective, you possibly can create a transparent, compelling, and actionable CTA that resonates with stakeholders and drives user-centered design choices.
Lastly, keep in mind that presenting your analysis findings and design ideas isn’t the tip of the street. The consequences of persuasive messages can fade over time. Your group ought to preserve in search of methods to bolster key messages and choices as you progress ahead with implementing options. Preserve your shows and ideas in a shared folder, remind folks of the reasoning behind choices, and be versatile if there are a number of methods to attain the specified consequence. Displaying the way you’ve addressed stakeholder objectives and issues in your answer will go a great distance in sustaining credibility and belief for future tasks.
A Device to Observe Your Alignment to the Hovland-Yale Mannequin
You and your UX group are probably already incorporating parts of persuasion into your work. It may be useful to trace how you might be doing this to replicate on what works, what doesn’t, and the place there are gaps. I’ve supplied a spreadsheet in Determine 3 under so that you can modify and use as you would possibly see match. I’ve included pattern information to supply an instance of what sort of data you would possibly need to file. You’ll be able to arrange the construction of a spreadsheet like this as you consider kicking off your subsequent undertaking, or you possibly can fill it in with data from a just lately accomplished undertaking and replicate on what you possibly can incorporate extra sooner or later.
Please use the spreadsheet under as a suggestion and make additions, deletions, or modifications as finest suited to satisfy your wants. You don’t must be dogmatic in adhering to what I’ve coated right here. Experiment, discover what works finest for you, and have enjoyable.
| Venture Part | Persuasion Aspect | Subject | Description | Instance | Notes/ Reflection |
|---|---|---|---|---|---|
| Pre-Presentation | Viewers | Stakeholder Group | Determine the precise viewers section (e.g., executives, product managers, advertising group) | Executives | |
| Message | Message Aims | What particular objectives do you purpose to attain with every group? (e.g., garner funding, safe buy-in for particular options) | Safe funding for continued app redesign | ||
| Supply | Supply Credibility | How will you determine your experience and trustworthiness to every group? (e.g., previous tasks, related information) | Highlighted profitable earlier UX analysis tasks & robust person information evaluation abilities | ||
| Message | Message Readability & Relevance | Tailor your presentation language and content material to resonate with every viewers’s pursuits and data stage | Offered a concise abstract of key findings with a give attention to potential ROI and income development for executives | ||
| Presentation & Suggestions | Supply | Consideration Strategies | How did you seize every group’s curiosity? (e.g., visuals, private anecdotes, stunning information) | Opened presentation with a dramatic statistic about cellular banking app utilization | |
| Message | Comprehension Methods | Did you guarantee understanding of key data? (e.g., analogies, visuals, Q&A) | Used relatable real-world examples and interactive charts to clarify person analysis findings | ||
| Message | Emotional Appeals | Did you evoke related feelings to inspire motion? (e.g., worry of lacking out, pleasure for potential) | Highlighted potential income development and improved buyer satisfaction with app redesign | ||
| Message | Retention & Software | What steps did you are taking to solidify key takeaways and encourage motion? (e.g., clear name to motion, follow-up supplies) | Ended with a concise name to motion for funding approval and supplied detailed analysis experiences for additional reference | ||
| Viewers | Stakeholder Suggestions | Document their reactions, questions, and suggestions throughout and after the presentation | Executives impressed with person insights, product managers requested particular information breakdowns | ||
| Evaluation & Reflection | Impact | Efficient Methods & Outcomes | Determine strategies that labored properly and their impression on every group | Executives responded properly to the emphasis on enterprise impression, resulting in conditional funding approval | |
| Suggestions | Enhancements for Future Shows | Word areas for enchancment in tailoring messages and interesting every stakeholder group | Think about incorporating extra interactive parts for product managers and diversifying information visualizations for wider enchantment | ||
| Evaluation | Quantitative Metrics | Observe modifications in stakeholder attitudes | Carried out a follow-up survey to measure stakeholder settlement with design suggestions earlier than and after the presentation | Assess effectiveness of the presentation |
Determine 3: Instance of spreadsheet classes to trace the appliance of the Hovland-Yale mannequin to your presentation of UX Analysis findings.
References
Foundational Works
- Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion. New Haven, CT: Yale College Press. (The cornerstone textual content on the Hovland-Yale mannequin).
- Weiner, B. J., & Hovland, C. I. (1956). Taking part vs. nonparticipating persuasive shows: An extra research of the results of viewers participation. Journal of Irregular and Social Psychology, 52(2), 105-110. (Examines the impression of viewers participation in persuasive communication).
- Kelley, H. H., & Hovland, C. I. (1958). The communication of persuasive content material. Psychological Assessment, 65(4), 314-320. (Delves into the communication of persuasive messages and their results).
Modern Purposes
- Pfau, M., & Dalton, M. J. (2008). The persuasive results of worry appeals and optimistic emotion appeals on dangerous sexual conduct intentions. Journal of Communication, 58(2), 244-265. (Applies the Hovland-Yale mannequin to check the effectiveness of worry appeals).
- Chen, G., & Solar, J. (2010). The consequences of supply credibility and message framing on client on-line well being data looking for. Journal of Interactive Promoting, 10(2), 75-88. (Analyzes the impression of supply credibility and message framing, ideas inside the mannequin, on well being data looking for).
- Hornik, R., & McHale, J. L. (2009). The persuasive results of emotional appeals: A meta-analysis of analysis on promoting feelings and client conduct. Journal of Shopper Psychology, 19(3), 394-403. (Analyzes the function of feelings in persuasion, a key side of the mannequin, in promoting).
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