Welcome to our first Designer Highlight, a brand new sequence the place we spotlight the distinctive works of high designers. On this inaugural article, we characteristic Artemii Lebedev, the award-winning designer and artwork director behind Le:mma Studio. Uncover his distinctive mix of aesthetics and performance, and get impressed by his modern method and notable initiatives.
Artemii Lebedev is award-winning Designer, Artwork Director, and Founding father of Le:mma Studio. Based mostly in Belgrade, Serbia and NYC. His ardour is a mix of aesthetics and performance, wrapped in a dynamic bundle.
Featured Work
Armur
A portfolio web site for Alexandra Murgu, who makes a speciality of particular results and costumes for motion pictures and TV reveals within the horror style.
Kieran Clarke
A portfolio web site for an award-winning stuntman and stunt coordinator. Kieran is famend for his work with Tom Cruise in film “Mission Inconceivable”.
c23 Labs
A minimalist one-page web site for Oscar Akermo’s marketing campaign, c23 Labs. That is the place the place all tattoo artists can join and study new expertise.
Q Industrial
A web site for an industrial marketing campaign centered on the manufacturing and software of high-quality paints appropriate for any sort of floor, starting from the automotive business to factories.
The/ Thirty7
A web site for a manufacturing company that focuses on animations, movement design, and advertising.
Showreel ’23-’24
Private Method to Tasks
Every venture is approached individually. It’s essential to discover a reference to the founder, artist, or crew you’re working with. Each venture goes by a number of levels of conceptualization, often 4-5 variations. Typically, the ultimate outcome that customers see at launch is a mixture of a number of ideas, creating a wholly new entity. Generally, it’s a clear metaphor that was observed initially, even earlier than beginning the work. However there are conditions after we discover a very small thread after all of the experiments and scale it to all the venture, making a cohesive storytelling expertise.
Artemii’s Transient Biography
I started my profession as a enterprise analyst with a concentrate on programming, although this programming was not the net growth you’re acquainted with. The important thing was understanding the code — whether or not it was C++ or C# — not essentially writing it. By studying the code, I may determine logical inconsistencies and system failures, which had allowed me to arrange macros and enhance enterprise processes inside the firm. These processes may contain inside crew workflows or exterior interactions with shoppers.
Over time, I noticed that this path was not fully for me, regardless of finding out for six years on this area (Bachelor’s and Grasp’s levels). After a while (~2 years) I transitioned to interface design and labored at a product firm alongside Jonah Bolden. Quickly after, we co-founded our personal design and growth studio.
At this time, I’m the founding father of my very own studio referred to as Le:mma and I’m a contract multidisciplinary designer.
Design Philosophy
- Hear and Empathize
Perceive the consumer’s perspective earlier than beginning any work. - Context
Context is important for performing properly. I make a robust effort to completely temporary the consumer, even when it turns into difficult at instances. - Collaboration
Collaboration is not only about working with different designers; I view working with the consumer as a collaborative course of as properly. Collectively, we construct the venture piece by piece. Each opinion is efficacious, no matter experience. - Concept and Metaphor
A robust thought and metaphor underpin all design. Design with out an thought merely exists. - Much less is Extra
Embrace simplicity to reinforce effectiveness. - Presentation Issues
The way in which a design is introduced is as essential because the design itself. Poor presentation can undermine the notion of the design and smash the general influence. - Private Choice
I keep away from designing issues that I don’t personally like. - Keep away from Re-Inventing the Wheel
Make the most of widespread patterns and options until there’s a selected must innovate. Integrating these parts accurately with the primary metaphor will end in a stable venture.
Favourite Instruments and Strategies
I primarily use the next software program:
Figma, Adobe Photoshop, Adobe After Results, Maxon Cinema4D + Redshift, and Webflow.
Moreover, I incorporate plugins, scripts, and providers equivalent to Amazon S3 and others. In any case, software program applications are simply instruments to assist reproduce and convey your concepts to life. You should utilize something that works for you.
Inspiration
Music has the best affect on me. It’s not confined to a selected style — it may be digital (Afterlife, Adam Bayer, and many others.) or post-punk, Ok-POP (The Killers, Stray Children). Once I hearken to music, I immerse myself within the composition, and I benefit from the state it places me in. The world appears barely completely different.
I don’t have any favourite magazines or books that I usually reference. Generally even easy film or TV present credit can spark an thought. All the pieces round us can encourage a thought; the bottom line is to seize it in time. I don’t have one of the best reminiscence, so I at all times maintain notes of my concepts and kind them by date.
Over time, I can revisit these notes and experiment with the concepts.
Future Objectives
I imagine I’m looking for my new degree. This isn’t immediately associated to design; quite, it’s an limitless strategy of self-improvement. From the straightforward act of exercising to mastering the steadiness between work and private life, my objective is to repeatedly progress as a person.
Embracing Evolution in Design
A very good designer understands that the world round us is continually evolving, and so they need to be a kind of who contribute to that growth. They care about whether or not they can convey one thing new to their environment, past discussions of improved metrics and streamlined processes.